Monthly Archives: July 2014

iPhone Game Applications -A Business Beyond Entertainment

Some years back, a small Apple game developer built an arcade game for iPhone with an expectation of selling 10-20 thousand units in their lifetime. The game was launched and received overwhelming response selling those many units in a single day! The total number of selling copies reached 810,000 in one year and the net revenue (after an Apple’s cut) was around $1.5 million. Furthermore, Handmark’s Cassidy Lackey once stated that while their GTS World Racing game is available on various smartphones, the iPhone version yields 98 percent of their revenue.

These figures are inspiring and in a past couple of years, the market of iPhone games has witnessed staggering growth. This is why smart businesspersons now take this as a business beyond entertainment. With more than 28,000 iPhone apps being downloaded millions of times, every third download is a game or an entertainment application. What all this suggests? Certainly, iPhone game app is not just entertainment, it is business these days! Engaging iPhone game app can soon become a gravy train for the owner but there are also some challenges.

It’s good to try, it’s good to go. Nevertheless, here we come with some potential tips to keep in mind before you think of earning good bucks by having iPhone game applications.

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